You’ll probably have heard that thon Playboy publisher cove Hugh Hefner has passed away. Famous (or should that be infamous) for producing naughty magazines and having a gang of Bunny Girls wandering about his Mansion. Old SYs will recall that, back in the 50s, Hugh tried to establish a foothold on Lewis by producing “Playcove” Magazine, but this only lasted a few months as the centrefold models couldn’t sit still long enough because of the midges. However, his Leodhasach cousin Uisdean “Pew” Heifer, who has also just passed away at the grand old age of 91, had much more success in producing a ‘specialist’ magazine for a niche market of discerning island gentlemen. Pew Heifer was also in the publishing business, and in the post-war years he noticed a gap in the local magazine market. Up until the 1950’s there wasn’t really anything to appeal to the growing demographic of increasingly affluent island Ministers and Elders, especially lonely bachelor ones. Pew came up with “Prayboy” magazine, a monthly mag aimed at the sophisticated cuireamach cove-about-town, rather than the stereotypical trusdar in a dirty boiler suit (honest). On release it caused all sorts of controversy for its lurid pictures of blones going to Church wearing little more than a heavyweight ankle-length dress from Nazir’s Shop, support tights, a bobban cardigan, full length tweed coat and even – shockingly – a beannag and/or a hat worn at a jaunty angle. But as well as featuring photos of blones and cailleachs in their Sunday finery, “Prayboy” also had many articles on a range of topical issues (such as herring, tweed and modernist peatstack architecture). Contributions from renowned authors such as Norman Mailboat and Gabriel Grazingscommittee Maraquez gave the mag a veneer of legitimacy not enjoyed by its competitors. Readers could therefore claim to be buying it “chust for the writing” and convince themselves that some amadan might actually believe them. Each month the magazine featured a number of ‘hot’ Praymates (hot in the sense that their Harris Tweed Sunday outfits were buttoned up to the neck). To be a Praymate of the Month was a highly sought after position, and many cailleachs chosen for this role went on to become well known MawDells. At its height, Prayboy’s prestige was such that famous celebrities such as Marvig Mon-Rubha, Madonnald, and Pamela Andersonroad were queueing up to appear as the magazine’s Precentorfold. Heifer’s headquarters was the Prayboy Manse, where wild òrduigheans were reported to go on, and where he held court surrounded by a large troupe of cailleachs in matching black outfits with Free Presbyterian hairstyles – the Bun-ny Gyurls. The early success of Prayboy did not go un-noticed, however, and it was not long before a number of similar publications came on the scene – Heifer’s bitter rival, Ness minister the Rev Bobban Gugaccione, launched “Repenthouse”, while the top shelves of the island’s religious bookshops were soon groaning under the weight of lesser periodicals such as “Prayfair”, “(Church) Nave”, and “Seceders’ Wives”.

19 01 2018
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